Transforming CX with conversational AI: Building a memorable brand
Transforming a customer experience that meets customer expectations is not easy. Aside from evolving customer expectations, customer experience (CX) is the outcome of engagement that satisfies individual customer needs and adds value to the brand at various points in the customer journey. Thus, making a great customer experience is challenging homework.
In recent years, technologies such as Artificial Intelligence (AI) and Machine Learning (ML) — also new customer preferences have opened the door to vast opportunities for businesses willing to invest in customer experience. According to a survey conducted by Fullstory of 1,500 respondents in 2021, 83% of respondents said that speed is the critical factor in good digital experiences for customers. 75% of customers also expect companies to use the latest technology to create better experiences.
Businesses must be able to overcome the problems faced related to customer experience, such as:
• Demand a smooth, fast, cost-effective service that makes it easy for customers to access information
and get answers to their questions.
• Lack of personalization in customer interactions
• Appropriate and adequate technology to improve CX
In the competition to be at the top in the eyes of customers, businesses must accelerate their CX transformation by adopting AI and ML technologies inevitably. According to a survey from Salesforce, 60% of customers welcome the adoption of AI for a better experience.
In this virtual event, Telin NeuAPIX collaborating with Tech in Asia will bring the company leaders who have experience in managing AI and ML-based customer services. They will talk about:
• How to get clear insights from customers and the role of AI/ML in personalizing customer experience
at scale.
• Business empowerment strategies, implementation, and monitoring to provide customers with a
seamless customer experience.
• Challenges, and tips for businesses (brands) to achieve a seamless omnichannel experience.
You will also hear their best practices about these following use cases:
• Use cases from Ecommerce Industry: A seamless online shopping experience for customers across
channels with AI-powered Ecommerce bots.
• Use cases of customer engagement: Automate & personalize customer support and reduce
operational costs.
• Use case from Financial Industry: Build a better relationship with customers for banking services.
SPEAKERS
• Ardian Thresnantia Atmaja – Head of Digital Platform Enabler, Telin
• Haren Chelle – VP of Business Strategy & Revenue (Asia Pacific & Japan), Yellow.ai
——–
Jangan lupa like, share, dan subscribe channel kami 🙂
Untuk tahu lebih banyak mengenai dunia startup/teknologi di dunia dan di Indonesia, kunjungi situs kami di https://id.techinasia.com – serta, like dan follow kami di media sosial:
⁍ Facebook : https://goo.gl/7UdTKx
⁍ Twitter : https://goo.gl/NiCfzr
⁍ Instagram : https://goo.gl/0MM2T8
Transforming CX with conversational AI: Building a memorable brand
Transforming CX with conversational AI: Building a memorable brand
